Hi, I'm Sarah. Consider me your Chief Encouragement Officer (CEO).
My passion is combining psychological research with storytelling, animal characters and expressive writing/art to cultivate emotional well-being. As a mom in this fast-paced, uncertain world, my passion (and reason for returning to university at 40) was to learn how to help kids re-build hope and resilience in situations of loss, change and uncertainty through the transformative power of story - our own and others. My research dissertation led me to develop evidence- based tools to support other caregivers and educators in helping our kids to thrive amid the pressures of this world. As we know, it takes a village.

But my mission doesn't stop there. My work celebrates the profound and lifelong bond between humans and animals. Through my social mission and give-back program, I support animal health charities conducting critical research into diseases like canine cancer, and charities that help animals find loving homes where they can form lifelong bonds. Additionally, I strive to support animal lovers by removing the stigma around pet loss grief through tools and stories.